5/3/2023 0 Comments Spotify premium trialSource of Acquisition - A particular acquisition source/campaign is not giving good results.It doesn’t make sense to target these users and hence I would do a further analysis on these users to figure out the segment which we should not target. User didn’t find any audio/content interesting enough to listen.If I find an issue, I will fix it & reach out to impacted users by push notifications/emails or any other available mechanism. Technical issue with the product for those users which led them to leave the product without listening to even one audio.If this number is not close to 100% then, we can have 2 hypothesis Since the user has availed the free trial, he has at-least some motivation to use the product. % if users listening to at least one audio after availing free trial- This number should be close to 100%.For this analysis, I will focus on 3 metrics :.
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